Digital
-
Digital
Yahoo! Gets Moving on Mobile Ads
It’s no newsflash that search marketing is reaching out to intersect other forms of advertising and promotion: Just think of Google’s announcement last week that it will start offering coupons in its local search results. Yahoo! too is growing beyond the PC query. Late last week the company announced that it has partnered with go2 to offer search ads in go2’s mobile directory services
-
Digital
Feedburner Lights a Fire under RSS Ads
If ads want to go where the eyeballs are, Chicago-based Feedburner is betting that they
-
Digital
Google Maps Makes a Deal for Bargains
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.
-
Digital
Google Maps Adds Coupons for Local Businesses
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.
-
Digital
Live from SES San Jose: Google Hunts Future Ad Venues
CEO Eric Schmidt told an audience of search advertisers that his company’s business model of selling targeted ads at auction can make the transition to other online and offline media — including radio and perhaps television.
-
Digital
Google and the MTV/ XM / MySpace Generation
Eric Schmidt, Google CEO, is betting that advertising will be a hit on the Internet even beyond search. That’s why his company has launched a flock of new ad initiatives in the last two weeks, he told an audience at this year’s Search Engine Strategies meeting in San Jose CA.
-