Digital
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Digital
Google Gets It on (with) eBay
A couple of months ago, eBay and Google were the Paris Hilton and Nicole Ritchie of e-commerce, supposed enemies thanks to fears that Google was poaching on eBay’s auction turf with Google Base and on PayPal’s online payment model with one of its own. And eBay seemed to make a point of looking elsewhere than to Google for search-ad services for its U.S. Web pages, considering Microsoft before finally settling on Yahoo!’s offering in May. But if they were indeed at odds, Google and eBay made up big time this week.
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Digital
Future Trends in Interactive Marketing (and the Future is Now) —Part 1
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously.
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Digital
Yahoo! Gets Moving on Mobile Ads
It’s no newsflash that search marketing is reaching out to intersect other forms of advertising and promotion: Just think of Google’s announcement last week that it will start offering coupons in its local search results. Yahoo! too is growing beyond the PC query. Late last week the company announced that it has partnered with go2 to offer search ads in go2’s mobile directory services
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Digital
Feedburner Lights a Fire under RSS Ads
If ads want to go where the eyeballs are, Chicago-based Feedburner is betting that they
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Digital
Google Maps Makes a Deal for Bargains
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.
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Digital
Google Maps Adds Coupons for Local Businesses
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.