Digital
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Digital
McGruff the Crime Dog Enlisted to Fight Cyber Crime
The National Crime Prevention Council, the Chief Marketing Officer (CMO) Council and the Forum to Advance the Mobile Experience (FAME), a special interest group of the CMO Council, have launched a campaign to focus public awareness on cyber crime.
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Digital
MIVA Debuts Inline Contextual Ads
MIVA is expected to announce today the global launch of a new contextual ad product that will embed links to pay-per-click ad within the text of a Web page.
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Digital
Google Ads on the Go in U.S., Europe
Google is testing a mobile version of its AdWords text ad program in wireless systems around the U.S., the U.K. and Germany.
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Digital
R.H. Donnelley Buys Local Search Consultant
Directories publisher R.H. Donnelley Corp. has purchased Chicago-based search marketing consulting firm LocalLaunch! for an undisclosed sum.
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Digital
Local Paid Search Spending to Double: Report
Local online ads will continue to show strong growth next year, increasing by 31.6% to $7.7 billion in 2007, according to a new report by local ad research firm Borrell Associates.
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Digital
Future Trends in Interactive Marketing (and the Future is Now) – Part 2
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we’ll look at another seven enhancements and improvements within the medium.
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Digital
Google Gets It on (with) eBay
A couple of months ago, eBay and Google were the Paris Hilton and Nicole Ritchie of e-commerce, supposed enemies thanks to fears that Google was poaching on eBay’s auction turf with Google Base and on PayPal’s online payment model with one of its own. And eBay seemed to make a point of looking elsewhere than to Google for search-ad services for its U.S. Web pages, considering Microsoft before finally settling on Yahoo!’s offering in May. But if they were indeed at odds, Google and eBay made up big time this week.
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Digital
Future Trends in Interactive Marketing (and the Future is Now) —Part 1
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously.