Digital
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Digital
Quantifying Online Search’s Impact on Offline Demand
Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.
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Digital
Bad News: SEO-Firm Growth Screeches to a Near Halt
Every year for the past five years, MarketingSherpa has conducted a research study into the state of the search engine optimization (SEO) industry
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Digital
Kellysearch.com Taps Slack Barshinger to Develop DR Programs
Kellysearch.com, a business-to-business search engine, has tapped Slack Barshinger to develop direct response and relationship marketing programs.
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Digital
Search Tips for That Time of Year, Again
Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.
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Digital
Yahoo! Expects Lower Revenue on Ad Weakness in Key Sectors
Yahoo! said yesterday it is seeing a slowdown in ad growth in some product categories and expects Q3 revenue and earnings to come in at the low end of forecasts next month.
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Digital
Google, Intuit Team to Push Search Ads to Small Biz
In an effort to entice more small businesses to try their hand at search marketing, Google has announced a partnership with Intuit, the maker of the QuickBooks accounting software for small businesses.
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Digital
New Product and Services
PepperjamBLOG.com: A blog dedicated to search engine marketing, online media, and affiliate marketing.