Digital
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Digital
Selling Solar with Old and New Media
Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.
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Digital
Internet Advertising Soars as Web Sites Frustrate Consumers
Internet advertising revenues are skyrocketing to new record levels. Paid search generates higher conversion rates than nonpaid search advertising. And almost 40% of consumers who encounter Web problems will abandon transactions, according to various study findings released Monday.
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Digital
Google to Sharpen Product Search for Holiday Sales: Analyst
Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.
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Digital
Quantifying Online Search’s Impact on Offline Demand
Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.
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Digital
Bad News: SEO-Firm Growth Screeches to a Near Halt
Every year for the past five years, MarketingSherpa has conducted a research study into the state of the search engine optimization (SEO) industry
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Digital
Kellysearch.com Taps Slack Barshinger to Develop DR Programs
Kellysearch.com, a business-to-business search engine, has tapped Slack Barshinger to develop direct response and relationship marketing programs.
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Digital
Search Tips for That Time of Year, Again
Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.
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Digital
Yahoo! Expects Lower Revenue on Ad Weakness in Key Sectors
Yahoo! said yesterday it is seeing a slowdown in ad growth in some product categories and expects Q3 revenue and earnings to come in at the low end of forecasts next month.
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