Digital
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Digital
Adify Builds Ad Networks with the Future in Mind
Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million. Now online advertising is firmly in the main stream, and the Flycast trio is back in business with Adify, a network tailored to ease some of the pain points in text, display and rich-media advertising that have cropped up on the Web for both marketers and publishers.
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Digital
ShoeMall Mails First Catalog, Re-Launches Web Site
ShoeMall, a footwear marketer, is reinvigorating two sales channels simultaneously. It has launched its first catalog, and is revitalizing its online shopping site, www.shoemall.com.
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Digital
Google Pays $1.65 Billion for YouTube
Google has agreed to buy video sharing Web site YouTube for $1.65 billion in stock, taking a dramatic leap forward in its effort to become the go-to site for Internet video both from commercial sources and consumers.
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Digital
InterSearch Group Joins American Stock Exchange
InterSearch Group Inc. has received a green light for a listing on the American Stock exchange.
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Digital
Microsoft in Deal to Deliver Pay-Per-Call Ads
Microsoft Corp. plans to soon deliver pay-per-call Internet search-generated advertising directly via cell phones and other types of mobile devices.
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Digital
New Product Aims to Salvage Abandoned Shopping Carts
Performance-based marketing-services firm Think Partnership is expected today to formally announce a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.
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Digital
Newest Eye-Tracking Study Results for Google
I’m excited to say the results are just back from our second annual eye-tracking study of major search engines.
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Digital
Yahoo! Tests Mobile Search Ads in the U.S.
Yahoo! has launched a test program delivering pay-per-click ads on searches done over the Yahoo! Mobile Web service in the U.S. and the U.K.
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Digital
Online Merchants, Shoppers to Deck the Halls Early
More than 38% of online retailers say they’ll start their holiday marketing earlier this year, to accommodate early-bird demand from shoppers, according to a study of the online holiday shopping mood from BizRate Research.