Digital
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Digital
CNET Acquires Silicon.de
CNET Networks Inc. has acquired Silicon.de GmbH (www.silicon.de), a German online marketing services company.
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Digital
Brulant Acquires EMergent Marketing
Brulant Inc. has acquired EMergent Marketing, a search engine marketing firm, for an undisclosed sum.
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Digital
Traffix Posts 20% Revenue Increase
Traffix Inc. posted net income of $842,048 for the third quarter, a gain over $316,667 for the prior-year period.
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Digital
Mrs. Fields Taps Omniture
Mrs. Fields Gifts Inc. has chosen Omniture Inc. to furnish online marketing software.
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Digital
GooTube? Yoogle? Whatever You Call It, It’s Big
(Searchline) No, the name won’t undergo any morphing, but the online video space seems to have changed almost overnight with the announcement late Monday that Google will buy video sharing site YouTube for $1.65 billion in stock.
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Digital
Engaging Consumers on the Go
Clearly it’s easier to communicate and establish a connection with consumers when they’re relaxing on the beach, attending a state fair, or strolling around a mall than when they’re rushing to get to the office or to catch a train at the end of the workday.
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Digital
Adify Builds Ad Networks with the Future in Mind
Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million. Now online advertising is firmly in the main stream, and the Flycast trio is back in business with Adify, a network tailored to ease some of the pain points in text, display and rich-media advertising that have cropped up on the Web for both marketers and publishers.
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Digital
ShoeMall Mails First Catalog, Re-Launches Web Site
ShoeMall, a footwear marketer, is reinvigorating two sales channels simultaneously. It has launched its first catalog, and is revitalizing its online shopping site, www.shoemall.com.