Digital
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Digital
Live From DMA06: Job Bank and Identity Theft Prevention Program Started
The Direct Marketing Association on Monday launched a new job bank and identity theft prevention initiative.
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Digital
Study Finds Customized Segmentation Beats Automated Targeting
Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.
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Digital
Live From DMA06: Marketers as High-Tech Storytellers
Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.
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Digital
CNET Acquires Silicon.de
CNET Networks Inc. has acquired Silicon.de GmbH (www.silicon.de), a German online marketing services company.
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Digital
Brulant Acquires EMergent Marketing
Brulant Inc. has acquired EMergent Marketing, a search engine marketing firm, for an undisclosed sum.
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Digital
Traffix Posts 20% Revenue Increase
Traffix Inc. posted net income of $842,048 for the third quarter, a gain over $316,667 for the prior-year period.
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Digital
Mrs. Fields Taps Omniture
Mrs. Fields Gifts Inc. has chosen Omniture Inc. to furnish online marketing software.
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Digital
GooTube? Yoogle? Whatever You Call It, It’s Big
(Searchline) No, the name won’t undergo any morphing, but the online video space seems to have changed almost overnight with the announcement late Monday that Google will buy video sharing site YouTube for $1.65 billion in stock.
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Digital
Engaging Consumers on the Go
Clearly it’s easier to communicate and establish a connection with consumers when they’re relaxing on the beach, attending a state fair, or strolling around a mall than when they’re rushing to get to the office or to catch a train at the end of the workday.
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