Digital
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Digital
Internet Advertising Revenue Hits $4.2 Billion In Quarter: IAB
Internet advertising revenue amounted to $4.2 billion during third-quarter 2006, up from $3.1 billion in third-quarter 2005, and nearly $4.1 billion in second-quarter 2006, according to the Interactive Advertising Bureau.
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Digital
New Products and Services
Bannercast Live: A live-in banner streaming capability that broadcasts Webcasts within the space of a display ad
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Digital
Dick’s Sporting Goods to Acquire Golf Galaxy’s Web and Catalog Operations
Dick’s Sporting Goods Inc. has agreed to acquire multi-channel marketer Golf Galaxy Inc.
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Digital
Internet Shopping Service Highlights Products From TV Shows
Delivery Agent Inc. plans to launch on Nov. 15 SeenOn.com, an online shopping network that offers consumers products shown on popular TV programs.
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Digital
Online Shopping Typically Heaviest on Mondays and Tuesdays
The busiest online shopping days during the holidays will be Mondays and Tuesdays, according to recently released studies.
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Digital
New Products and Services
Travidia Inc. has added click-to-call technology to its digital advertising platform. It allows Web surfers to click on online advertising to be connected with a live customer service agent.
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Digital
Pay-to-surf Firm AllAdvantage to Come Back as AGLOCO
In what could be viewed as a frightening sign that the dot-com bubble days are back, online pay-to-surf company AllAdvantage is being resurrected as AGLOCO, Direct has learned.
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Digital
Efficient Frontier Partners for Japanese SEM Market
Search engine marketing firm Efficient Frontier will bring its search marketing expertise to the Japanese market through a partnership with Vixia, an e-marketing subsidiary of international trading company Mitsui & Co. Ltd.
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Digital
Army Turns to Online Marketing to Boost Recruitment
The U.S. Army plans to expand its recruiting efforts through Web-based media in conjunction with a new nationwide television advertising campaign.
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Digital
Answers.Com Purchases FAQ Farm for $2 Million: Reports
Answers.com has acquired FAQ Farm, a user-generated content site that contains 280,000 question-and-answer sets on a variety of topics