Digital

• Digital

  Offline Ads Drive Web Searches: Study

  More than two-thirds of Internet users say they have gone to a search engine to look for a company, product or service as a result of an offline ad, according to a study released earlier this week.

• Digital

  AKQA Acquires Search Firm SearchRev

  AKQA, a digital marketing agency, acquired search engine marketing technology firm SearchRev. Terms of the transaction were not disclosed.

• Digital

  Aplus.Net Acquires WebImage

  Web hosting firm Aplus.Net, Overland Park, KS, has acquired WebImage, an Internet marketing and website development company based in White Plains NY.

• Digital

  The Digital Future: Small Talk About Big Ideas

  The whole notion there will be one Web platform that meets the needs of everyone is the most ludicrous thing Erik Hauser has ever heard. So how does he see the future of the Internet, and Web 3.0? Click here to find out.

• Digital

  American Airlines Sues Google Over Keyword Ads

  American Airlines is suing Google over keyword ads triggered by the airline’s trademarks.

• Digital

  Bridal Media Ventures Now Part Of Red Ventures

  Red Ventures, Charlotte, NC, has acquired Bridal Media Ventures. Terms of the acquisition were not disclosed.

• Digital

  American College of Physicians Taps E-Healthcare Solutions

  The American College of Physicians has chosen E-Healthcare Solutions to provide online advertising for the organization’s portfolio of medical and healthcare Web sites.

• Digital

  Didit Manages Search Engine Campaigns for Q Interactive

  Q Interactive has retained the online marketing services agency Didit to manage search engine marketing campaigns for its advertising supported network of Web sites.

• Digital

  CafePress Ties Blog Tags to Ads

  Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line

• Digital

  The Web Analytics behind an E-card

  The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect. The company counts on the fact that the right mix of personalized message and Flash animation will get us to use our desktop PCs to send our heartfelt sentiments out into cyberspace.