Digital
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Digital
Interwoven to Acquire Optimost for $52 Million
Interwoven Inc., an online marketing services firm, will acquire Optimost, a developer of Web software and services, for $52 million.
The transaction is expected to close in the fourth quarter.
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Digital
Customer Acquisition Network Buys InterClick
Customer Acquisition Network Inc. an online advertising company, has acquired InterClick, an Internet advertising network.
Terms were not disclosed.
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Digital
Creative Direction Buys Stake in Rezoom.com
Creative Direction Inc., a Kokomo, IN-based marketing and technology firm, has bought a stake in ReZoom.com, a lifestyle and commercial Web site aimed at the over-40 market.
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Digital
Quantcast Names Reeves CTO
Quantcast, an Internet ratings service, has named Damian Reeves, chief technical officer and Ron Bodkin chief software architect.
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Digital
Operation Smile Taps Omniture
Operation Smile, a medical charity dedicated to surgically treating children born with facial deformities, has selected Omniture to upgrade its Web site and online campaigns.
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Digital
24/7 Real Media Integrates Marketing With Chinese Search Engine
24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China’s largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.
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Digital
Online Shopping Holds Greater Appeal for Social Network Site Visitors
Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.
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Digital
Interactive Spending to Reach $61 Billion, Says Forrester
Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.
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Digital
Sixty-Four Percent of Small Firms Shop, Buy Online: Survey
A full 64% of small businesses bank and shop online, according to a new survey from EBillme.
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Digital
Tools for Benchmarketing a Search Campaign
(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.