Topic

cookies

  • The Crucial Role of Data Clean Rooms in the Future of Digital Advertising

    Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure. Data clean rooms can be a conduit for advertisers to continue offering highly personalized experiences while also respecting consumer privacy.

    From
  • The Data Warehouse Has Replaced Many DMP Functions, but Is It Enough for Publisher Data Monetization?

    As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue growth in this privacy-centric era.

    From
  • Google’s Cookie Curveball: What’s Next for Buyers and Sellers?

    Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies.

    From
  • Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism

    This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a new choice mechanism.

    From
  • Yahoo ConnectID’s New Integration Boosts Publisher Profits Without Cookies

    This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. “Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID,” explains Chandra Cirulnik, VP, Global Supply Partnerships at Yahoo DSP.

    From
  • Wake Up and Smell the Coffee; The Cookieless Future Will Be Here Before We Know it

    A Teads’ study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue aesthetic; we chatted about a future without cookies; the challenges publishers face, and Teads’ current initiatives to support them. 

    From
  • ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising

    Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. 

    From
  • Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

    Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.

    From
  • Navigating the Post-Cookie Era: A Call to Arms for Publishers

    As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization.

    From
  • Publisher POV: Three Ways Marketing Agencies Can Capitalize on the Cookie Deprecation Delay

    After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans. With the timeline pushed to early 2025, agencies now have more time to test targeting options to ensure that they’re prepared for the cookieless world.

    From