AI
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AI
‘We Are Now Talking to Humans and Agents’: G2 CMO on Marketing in an AI-Driven Buying Journey
As buyers turn to AI chatbots for software recommendations, marketers have a new audience to reach: the systems helping buyers research and evaluate products.
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This Ad Tech Company Wants To Ensure Brands Don’t Go Viral For The Wrong Reasons
Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.
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Time Magazine Now Serves Ads to AI Agents
Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to both humans and the majority of its readers — bots.
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Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new generative recommendations model (GenRecs) built on LLMs that can predict […]
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This Startup Makes Sure That AI Tools Aren’t Out Of Reach For SMBs
Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets.
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Zeta Live: PepsiCo, Babylist and Sharp on AI Search, Strategy and Brand Trust
Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.
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Why Zeta Global Keeps Buying Companies, Including Two In Two Days
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days. On Monday, Oct. […]
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AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […]
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VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
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LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L.
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