B-to-C Events
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B-to-C Events
Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut, with Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform.
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B-to-C Events
The Brief: ‘Pregnant’ Street Teams and Big Green Keggs
This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs.
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B-to-C Events
How to Create a Kid-friendly ‘Hollywood’-style Premiere, Disney’s ‘Bluey’ Way
Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for sale and a family wedding—the brand hosted an event worthy of a Hollywood premiere.
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B-to-C Events
The Brief: Screaming Booths and Underwater Vending Machines
This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.
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B-to-C Events
Gamification, Influencers, Photo-ready Spaces: Three Tips for Activating at Fan Cons
Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive.
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B-to-C Events
Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts
Organizers of the Coachella Valley Music and Arts Festival are consistently on the hunt for fresh ways to keep fans on-site and engaged in everything the event has to offer, from the performances to the partner activations to the f&b.
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B-to-C Events
Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest
Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion.
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B-to-B Events
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.
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B-to-C Events
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness and fan engagement into high gear around the 305.
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B-to-B Events
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
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