Agencies

• Agencies

  Who’s Got the Rights? It Might Not Be You

  JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and

• Agencies

  Living Off the Dead

  OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself

• Agencies

  Give the USPS an Incentive to Succeed

  THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization

• Agencies

  Look, Up in the Sky…

  WANT A CAPTIVE audience? Try airline passengers, strapped into their seats at 32,000 feet.Reno, NV-based DelysAir, a manufacturer and distributor of gourmet

• Agencies

  Past Tense

  YOU’RE WRONG IF you think this is going to be one of those “What was on the front page of DIRECT 10 years ago?” articles. Actually, there was but one

• Agencies

  Swept Away

  CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants

• Agencies

  Sacre Bleu! French Lifestyle for the Brits

  THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British

• Agencies

  Pet Projects

  WHEN DAVE RATNER was in sixth grade, he was thrown out of school for his sense of humor, his willingness to play to an audience and his overriding concern

• Agencies

  Watch the Road

  WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand

• Agencies

  Future TENSE

  BETTER, FASTER and cheaper has long been the rallying cry that direct marketers trumpet when asked about the future. But opinions on how this will be