Agencies

• Agencies

  Will They Open the Envelope?

  THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study

• Agencies

  LISTLINE

  Delia’s Buys Fulcrum Lists Delia’s Inc., New York, has acquired the trademarks and mailing lists from Fulcrum Direct Inc., a privately held catalog company

• Agencies

  Eye in the Sky

  RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of

• Agencies

  Oldsmobile Launches Multimedia DR Blitz

  OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families

• Agencies

  A THIRST FOR FRESH BLOOD

  COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and

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  Track It or Forget It

  LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis

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  Sprint Calls on B-to-B Customers

  SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business

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  Block That Call

  CHICAGO-BASED AMERITECH unveiled a service in Chicago and Detroit last month specifically designed to block telemarketers’ calls. The company is the first

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  Same As It Ever Was

  WE’RE 10! We’re 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.

• Agencies

  Insight Promotes Its Web Site on TV

  Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site