Agencies
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Agencies
Designing Woman
FOR CLOSE TO 20 years, interior designer Lauri Ward has been providing high-rent decorating solutions at comparatively low-rent prices through her company
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Agencies
Use Your Data to Upgrade B-to-B Frequency
FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,
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Agencies
Cashing In Your Chips
MERGERS AND ACQUISITIONS are dominating many sectors of the U.S. economy, and the direct marketing industry, in particular. Everywhere you turn, somebody
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Agencies
Want Teens to Shop Online? Get Them to Chat
YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing
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Agencies
Marketers Wanted
SAY YOU’VE JUST lost a top marketing job because your new spouse pressured you into demanding a raise. If you need another post quickly-so as not to lose
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Agencies
Combine and Conquer
MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The
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Agencies
Bear Swallows Consumer DM Stocks
ONE DAY DOES not a year make, but on Wall Street, a day can unmake a year.The Aug. 31 stock market meltdown battered the prices of consumer direct marketing
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Agencies
Winning New Subscribers
ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends’ e-mail addresses.The
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Agencies
The Check Is the Mail
THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened