Agencies

• Agencies

  Think About an Attitude

  In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

• Agencies

  What’s Your Hang-Up?

  Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

• Agencies

  This One’s for Free, Kid

  Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

• Agencies

  So You Want to Be the Head Honcho?

  BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.

• Agencies

  Intellipost Acquires Experian Properties

  Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

• Agencies

  Don’t Look Now…But Your Market Got Older

  It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”

• Agencies

  Customer Loyalty Is a Safe Bet

  At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

• Agencies

  List source

  Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’

• Agencies

  Minding His Own Business

  Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer

• Agencies

  Neoforma Prescribes the Web

  Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician