Agencies
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Agencies
E! TV Hits Theaters
LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.
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Agencies
DM Transactions Up 25%
The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last
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Agencies
This One’s for Free, Kid
Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come
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Agencies
So You Want to Be the Head Honcho?
BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.
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Agencies
Intellipost Acquires Experian Properties
Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,
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Agencies
Don’t Look Now…But Your Market Got Older
It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”
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Agencies
Customer Loyalty Is a Safe Bet
At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has
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Agencies
We Swear, It Was Thissssss Big
If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated
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Agencies
List source
Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’