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Successful team selling
Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support
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Banks, Brains, Beans and Brunch
As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since
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AirTran, What’s Wrong With You?
AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s
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Under Wraps
Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the
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Marketing Outside City Limits
Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be
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Isuzu Taps Database, Gets Big Results
Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s
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What’s Good for the Goose…
Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did
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All of a Piece
We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift
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Spelling Lessons
If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it