Agencies
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Agencies
For Your Consideration: The Service Merchandise Case
A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney
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Agencies
Skilling’s Laws
VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the
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Agencies
Get Out of My Face!
I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with
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Agencies
Residential Delivery Cold-Shouldered by USPS Rivals
THIS PAST holiday season more people made gift purchases over the Internet than ever before, bringing package deliverers record volumes of new business.According
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Agencies
Rewards vs. Relationships: Which Really Builds Loyalty?
TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the
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Agencies
Data-Free Zones
YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.
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Agencies
Bergdorf Goodman Starts Rewards Program
NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to
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Agencies
New Site for Schoolroom Stuff
SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom
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Agencies
They Bake by Night
EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,
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Agencies
Going Bananas over Cable
Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year