Agencies

• Agencies

  The Art of Renewals

  THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,

• Agencies

  Stocking the Mailbox

  TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate

• Agencies

  A Simple Goal: Please the Customer

  SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

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  List Source

  Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated

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  IRS Overruled

  A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with

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  Funny Business

  TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and

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  B-to-B Computer Products Lead Gain

  SHOWING impressive fourth quarter earnings that exceeded many analysts’ predictions, business-to-business computer products catalogers and marketers provided

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  Nike Has Michael Jordan, the Pope Has the Frito Bandito

  NIKE IS THE archetype of the fin-de-sihcle marketer: Big, gutsy, proud, fearless and moderately unscrupulous.Some degree of mourning has to drop Nike’s

• Agencies

  Making the Most of a Painful Mistake

  IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to

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  Bull Direct Marketer

  SINCE THAT sports thing didn’t work out for local hoopster Michael Jordan, it’s good he has something else to fall back on: direct marketing.In addition