Agencies
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Agencies
The Phillips Upgrade
Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation
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Agencies
The Art of Renewals
THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,
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Agencies
Stocking the Mailbox
TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate
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Agencies
Nike Has Michael Jordan, the Pope Has the Frito Bandito
NIKE IS THE archetype of the fin-de-sihcle marketer: Big, gutsy, proud, fearless and moderately unscrupulous.Some degree of mourning has to drop Nike’s
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Agencies
Funny Business
TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and
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Agencies
B-to-B Computer Products Lead Gain
SHOWING impressive fourth quarter earnings that exceeded many analysts’ predictions, business-to-business computer products catalogers and marketers provided
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Agencies
Bull Direct Marketer
SINCE THAT sports thing didn’t work out for local hoopster Michael Jordan, it’s good he has something else to fall back on: direct marketing.In addition
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Agencies
Playboy’s Online Libido
PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the
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Agencies
Making the Most of a Painful Mistake
IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to