Agencies
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Agencies
Online With the Operator
Online shoppers may prefer to skip the mall, but they still like to hear those four soothing words, “May I help you?” now and then. In a Yankelovich study,
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Agencies
THE Weakest Link
Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is
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Agencies
Making the Most of a Painful Mistake
IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to
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Agencies
Bull Direct Marketer
SINCE THAT sports thing didn’t work out for local hoopster Michael Jordan, it’s good he has something else to fall back on: direct marketing.In addition
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Agencies
He Shot New York
DM VETERAN RALPH Ginzburg was never one to shoot blanks. He took on the U.S. government in the Supreme Court case Ginzburg vs. United States after his
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Agencies
She Believes in DM
SINGER/ACTRESS/POP icon Cher has gone online with a Web site that features a virtual version of her catalog Sanctuary.The site (www. cher.com) is designed
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Agencies
British Tourist Authority Comes Out in the U.S.
THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households
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Agencies
Playboy’s Online Libido
PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the
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Agencies
Best Medicine
CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside