Agencies

• Agencies

  Fulfilling Work

  IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging

• Agencies

  BY POPULAR DEMAND

  IT’S GOTTEN TO the point where customers are telling their suppliers they’ve got to jump on the electronic commerce bandwagon-and not the other way around.That’s

• Agencies

  Sweepstakes Mailers Hustle to Fight Collins Bill

  THE DIRECT MARKETING and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

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  United’s Taste Test

  United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

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  Media Mix

  IT’S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number

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  Online Securities Firm Seeks ‘Street’ Justice

  THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities

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  For Web Success, Affiliate

  ONE OF THE most effective ways to market on the Web is through so-called affiliations. One of the most effective “affiliators” has been Bill Lederer,

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  Cross-Dress for Success

  CAPITOL RECORDS HAS developed what may be the first commercial database of drag queens.In February and March, Capitol ran a series of contests in gay

• Agencies

  Consumer DM Stocks Make a Comeback

  CONSUMER DM stocks registered significant gains throughout the winter. Improvements in previous quarters were led primarily by electronic marketers, but

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  A Tightly Knit Controversy

  WILLIAM WALLACE almost certainly never saw a banana, let alone ate one. But the Scottish patriot did know a thing or two about his country’s knitwear.