Agencies
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Agencies
No Bull: HotData helps firm pick prime prospects
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such
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Agencies
DIRECT MAIL: Environmental Moo-vement
A DIRECT MAIL PACKAGE we recently received urges us to preserve “key wildlife habitat” by eating its denizens.An enclosed catalog, from Lander, WY-based
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Agencies
ONLINE SWEEPSTAKES: Winner Takes All
When Alisa Mills heard that she was the winner of a use-it-or-lose-it $25,000 online holiday sweepstakes promotion her first reaction was disbelief.”I
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Agencies
Great Adventures: Exotic travel sites serve a growing online market
It’s hard enough booking a trip to Chicago, let alone a mountain-climbing expedition or a trek through a tropical jungle. People need help doing it.So
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Agencies
CURIOUS AUCTIONS: Radical Gas
HISTORICALLY, AMERICANS have always found ways to make a buck, no matter what. If anything, the Internet has heightened that drive.Case in point: A week
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Agencies
Looming Rate Hike Angers U.K. DMers
PORPOSED postal rate increases in the United Kingdom have sparked criticism by the direct marketing industry as well as calls for their immediate withdrawal.
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Agencies
The Personal Touch: DIRECT’s annual survey notes customization trends among DMers
Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.
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Agencies
VOTES: Pop Goes the Century
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
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Agencies
Top Shelf: Marketing execs rank the best grocers and food companies.
The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s
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Agencies
School’s in Session – And Online: Telereps test Web training and tracking
Add teleservices training to the list of things being revolutionized by the Internet.Largely because it’s cheaper than CD-ROM training programs, seminars