Agencies
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Agencies
AFP Settlement Approved
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
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Agencies
Offline Ads: Is TV a bust for dot-coms?
Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause
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Agencies
FIRED UP: Postman Goes Pyro
A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning
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Agencies
Available Funds: New investment group to back DMers
A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its
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Agencies
Paging Dr. Anne
MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts
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Agencies
Party Line
The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing
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Agencies
Return to Sender: Mailers lash out at proposed double-digit hikes
MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But
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Agencies
OPINION: Day of Infamy
USPS betrays mailers with its postal rate requestThe U.S. Postal Service finally has filed with the Postal Rate Commission its request for new, higher
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Agencies
To Tell the Tooth
There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option
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Agencies
Taking Loyalty’s Measure
THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture