Topic

Agencies

  • AFP Settlement Approved

    The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

  • Offline Ads: Is TV a bust for dot-coms?

    Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause

  • FIRED UP: Postman Goes Pyro

    A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning

  • Available Funds: New investment group to back DMers

    A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its

  • Paging Dr. Anne

    MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts

  • Party Line

    The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing

  • Return to Sender: Mailers lash out at proposed double-digit hikes

    MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But

  • OPINION: Day of Infamy

    USPS betrays mailers with its postal rate requestThe U.S. Postal Service finally has filed with the Postal Rate Commission its request for new, higher

  • To Tell the Tooth

    There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option

  • Taking Loyalty’s Measure

    THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture