Agencies

• Agencies

  Real Reps, Real Questions, Real Answers

  In consulting projects and in training programs, I’m always impressed with the thoughtful, provocative questions put forth by phone-based marketing and

• Agencies

  Dietitians and Nutritionists

  DEMAND FOR nutritionists and dietitians is expected to grow faster than the overall economy through 2005. Sustained growth appears likely as the population

• Agencies

  Virtually Tasty

  WE HAVE NEVER understood why more direct marketers don’t use compact discs in their promotions.They’re cheap and easy to ship – as America Online has

• Agencies

  Taking Loyalty’s Measure

  THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture

• Agencies

  FIRED UP: Postman Goes Pyro

  A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning

• Agencies

  Available Funds: New investment group to back DMers

  A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its

• Agencies

  Paging Dr. Anne

  MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts

• Agencies

  Party Line

  The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing

• Agencies

  Return to Sender: Mailers lash out at proposed double-digit hikes

  MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But

• Agencies

  To Tell the Tooth

  There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option