Agencies

• Agencies

  End of an Era: Veteran list broker Ed Proctor dies at 90

  Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,

• Agencies

  Data Dump: Interpretations of new legislation may curtail DM information use

  Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

• Agencies

  Specialty Catalog Kills Takeover by Golub

  Specialty Catalog Corp., South Easton, MA, has terminated its $21.8 million agreement to be taken over by privately held Golub Associates Inc. and its

• Agencies

  APPEARANCES DECEIVE: If You Give a Mouse a Rug…

  We confess: We like cute – when it’s done well. And we like kitchen-table start-ups when their success is a surprise to everyone, including the founder.

• Agencies

  Ampex Ad Headline a Wee Bit too Wee

  Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it

• Agencies

  If You Log on Now…: URLs are the newest TV response mechanism

  Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and

• Agencies

  Put Your Hand Inside the Puppet Head

  A friend and i were discussing the misfiring branding schemes of his company recently.The company had employed several different ad agencies to try and

• Agencies

  PREMIUMS: Fake

  Since Warner Bros. has done scant promotion for its low-key little art film “Batman & Robin,” we thought we’d help them out with this little bit of public

• Agencies

  Inquiring Minds Want to Know

  Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,

• Agencies

  INFOMERCIALS: Fake

  Americans may have seen it on TV, but that doesn’t mean they want to see it again.A recent survey by St. Louis-based Aragon Consulting Group’s research