Agencies
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Agencies
Ampex Ad Headline a Wee Bit too Wee
Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it
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Agencies
Specialty Catalog Kills Takeover by Golub
Specialty Catalog Corp., South Easton, MA, has terminated its $21.8 million agreement to be taken over by privately held Golub Associates Inc. and its
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Agencies
APPEARANCES DECEIVE: If You Give a Mouse a Rug…
We confess: We like cute – when it’s done well. And we like kitchen-table start-ups when their success is a surprise to everyone, including the founder.
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Agencies
Put Your Hand Inside the Puppet Head
A friend and i were discussing the misfiring branding schemes of his company recently.The company had employed several different ad agencies to try and
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Agencies
INFOMERCIALS: Fake
Americans may have seen it on TV, but that doesn’t mean they want to see it again.A recent survey by St. Louis-based Aragon Consulting Group’s research
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Agencies
Double Dutch: Critics blast DoubleClick privacy pledge
Although Internet advertising services firm DoubleClick Inc. said last month that it would scrap a plan to merge potentially sensitive consumer data with
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Agencies
If You Log on Now…: URLs are the newest TV response mechanism
Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and
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Agencies
Super Coup for Super Coups
In three years, Super Coups has gone from being 30 days away from declaring bankruptcy to being 30 days away from signing its second international deal.The
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Agencies
ONLINE: Forrester Sees E-mail Upsurge
Marketers will send more than 200 billion e-mails by 2004, according to a report by Forrester Research Inc., Cambridge, MA. And they will outsource strategic
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Agencies
Direct Response Adds DM Insurer
Direct Response Corp., a White Plains, NY-based holding firm for several DR auto insurance companies, will acquire Connecticut Life & Casualty Insurance