Agencies
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Agencies
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
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Agencies
Back to the Private Sector
Philip N. Diehl leaves U.S. Mint to join Zale Corp.Philip N. Diehl, the U.S. Mint director who transformed a sleepy government agency into an entrepreneurial
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Agencies
Hara-kiri 2000: Broadcast Is Knifing Itself
If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which
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Agencies
TOP OF THE P-O-P
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
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Agencies
Waving the Banner
rafe VanDenBerg, marketing director at Crucial Technologies, is amused by negative press about banner advertising. Crucial uses banners to help sell almost
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Agencies
It’s Not Too Late to Catch Up
Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all
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Agencies
MEDIA WATCH: Designer Sites
Living rooms top the list of redecorating projects that Americans plan this year, according to a random survey of over 900 consumers conducted by American
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Agencies
Imagine – Helmsley’s Hotel Ad Is Too Modest
There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
USPS Adopts Sweeps Rules
The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The