Agencies
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Agencies
TRUE CRIME: Pyro Postman Gets Six Months
Former Chicago letter carrier Larry J. Mack, who was caught red-handed burning undelivered mail in his backyard on New Year’s Day (see Directions, DIRECT,
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Agencies
DoubleClick’s O’Connor on DMA Board
Kevin O’Connor, CEO and co-founder of DoubleClick Inc., has been appointed to the Direct Marketing Association’s Board of Directors. O’Connor was appointed
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Agencies
Behind the B-to-B Boom: DMA’s Wientzen says online sales hit $7 billion last year
Quick: what’s the hottest DM buzzword – the Web, CRM, viral marketing?Actually, none of the above, to hear Direct Marketing Association president H. Robert
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Agencies
Forrester Predicts Dot-com Shakeout
Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part
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Agencies
Getting Closer: One-to-one mailings are facilitated by new printing technology
Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more
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Agencies
Unfamiliar Haunts
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title
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Agencies
United We Stand
independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.
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Agencies
Ready, Fire, Aim
too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard