Agencies

• Agencies

  Turning Up the Volume With AOL

  myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach

• Agencies

  As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.

  Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of

• Agencies

  Coolidge Gets Acquired

  Marketing Services Group Inc. bought The Coolidge Co., a list management and brokerage firm that specializes in publishing and fundraising, for an undisclosed

• Agencies

  TRUE CRIME: Pyro Postman Gets Six Months

  Former Chicago letter carrier Larry J. Mack, who was caught red-handed burning undelivered mail in his backyard on New Year’s Day (see Directions, DIRECT,

• Agencies

  DoubleClick’s O’Connor on DMA Board

  Kevin O’Connor, CEO and co-founder of DoubleClick Inc., has been appointed to the Direct Marketing Association’s Board of Directors. O’Connor was appointed

• Agencies

  Behind the B-to-B Boom: DMA’s Wientzen says online sales hit $7 billion last year

  Quick: what’s the hottest DM buzzword – the Web, CRM, viral marketing?Actually, none of the above, to hear Direct Marketing Association president H. Robert

• Agencies

  Austin-tacious!: A cast of thousands helped New Line teach the world to shag.

  If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in a teaser TV

• Agencies

  Getting Closer: One-to-one mailings are facilitated by new printing technology

  Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more

• Agencies

  Forrester Predicts Dot-com Shakeout

  Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

• Agencies

  United We Stand

  independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.