Agencies

• Agencies

  Forrester Predicts Dot-com Shakeout

  Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

• Agencies

  United We Stand

  independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.

• Agencies

  Ready, Fire, Aim

  too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

• Agencies

  SWING SET

  Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

• Agencies

  Fulfillment 101: Online orders present new distribution challenges

  Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with

• Agencies

  New York Senate Gets Tough on Privacy

  Passes telemarketing bill; mulls one on insurance ID.The New York State Senate has passed one bill and is considering another that would toughen the state’s

• Agencies

  Brooklyn Union Powers Up: Online e-BRCs help energy supplier generate new leads

  brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of

• Agencies

  BURNED AGAIN: Lots of Hits

  First, Net surfers were tricked by scam artists. Next, call-girl services. Now perhaps the ultimate mis-users of the Web have been uncovered.More than

• Agencies

  Ice Storm

  Mailing list brokers are not comfortable working with e-mail service providers – and the feeling is mutual. Their differences came out last month during

• Agencies

  Major Promo

  Since this department provides critical analysis, we are accustomed to being accused of throwing bricks at this DM campaign or that.It therefore gave