Agencies
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Agencies
TOP OF THE P-O-P
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
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Agencies
NJ Tightens Sweeps Legislation
New Jersey may become the first state to toughen existing federal legislation controlling the direct mail sweepstakes industry.A bill to amend the state’s
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Agencies
`E’ for Effort: E-mail marketers moving to real-time tracking and reporting
E-mail is looking more like snail mail every day.While many marketers continue to determine e-mail success rates solely by clickstream or “eyeball” data,
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Agencies
Rodgers Shutters LR Direct: Veteran broker signs with VitaminShoppe.com
Lesli Rodgers, CEO of LR Direct Ltd., has taken a position with VitaminShoppe.com as vice president, customer acquisition and retention. LR Direct Ltd.,
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Agencies
Living on Borrowed Time
What would you do if you were told your business’s electrical power no longer would work reliably? The power might be on, or maybe not; the voltage might
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Agencies
REGULATORY: Trans Union Wins Stay of FTC Order
The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans
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Agencies
Sweeps Mailer Hit With $30 Million Settlement
A multistate settlement has required mega-sweeps mailer United States Purchasing Exchange to include clear and conspicuous disclosures of “Sweepstakes
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
Death and the Mailing
It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct
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Agencies
Wholesale Hooch
Ever since the passage of the 21st Amendment to the U.S. Constitution repealing Prohibition, selling liquor wholesale has been costly, time-consuming