Agencies
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Agencies
Imagine – Helmsley’s Hotel Ad Is Too Modest
There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand
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Agencies
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving
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Agencies
USPS Adopts Sweeps Rules
The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The
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Agencies
DO-IT-YOURSELF ANIMATION: Mini-Me
There must be a need. Virtual Zones (www.virtual zones.co.uk) – an online community that allows users to create animated versions of themselves – has
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Agencies
POLITICS: Donnelley’s Near Miss
Shawn Donnelley, manager of political affairs for Chicago-based R.R. Donnelley & Sons Co., lost her bid to secure the Republican nomination in Illinois’
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Agencies
Book Buyers
America’s quintessential book buyer is a middle-aged woman who lives in a Western urban area.She’s highly educated, with household income above $100,000
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Agencies
Comeback Kid
egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of
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Agencies
`E’ for Effort: E-mail marketers moving to real-time tracking and reporting
E-mail is looking more like snail mail every day.While many marketers continue to determine e-mail success rates solely by clickstream or “eyeball” data,
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Agencies
Rodgers Shutters LR Direct: Veteran broker signs with VitaminShoppe.com
Lesli Rodgers, CEO of LR Direct Ltd., has taken a position with VitaminShoppe.com as vice president, customer acquisition and retention. LR Direct Ltd.,
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Agencies
As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of