Topic

Agencies

  • Car Dealerships

    Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet

  • Unfamiliar Haunts

    Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title

  • Imagine – Helmsley’s Hotel Ad Is Too Modest

    There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand

  • USPS Adopts Sweeps Rules

    The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The

  • It’s Not Too Late to Catch Up

    Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all

  • MEDIA WATCH: Designer Sites

    Living rooms top the list of redecorating projects that Americans plan this year, according to a random survey of over 900 consumers conducted by American

  • DO-IT-YOURSELF ANIMATION: Mini-Me

    There must be a need. Virtual Zones (www.virtual zones.co.uk) – an online community that allows users to create animated versions of themselves – has

  • POLITICS: Donnelley’s Near Miss

    Shawn Donnelley, manager of political affairs for Chicago-based R.R. Donnelley & Sons Co., lost her bid to secure the Republican nomination in Illinois’

  • Book Buyers

    America’s quintessential book buyer is a middle-aged woman who lives in a Western urban area.She’s highly educated, with household income above $100,000