Agencies

• Agencies

  USPS Adopts Sweeps Rules

  The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The

• Agencies

  Unfamiliar Haunts

  Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title

• Agencies

  It’s Not Too Late to Catch Up

  Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all

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  MEDIA WATCH: Designer Sites

  Living rooms top the list of redecorating projects that Americans plan this year, according to a random survey of over 900 consumers conducted by American

• Agencies

  Imagine – Helmsley’s Hotel Ad Is Too Modest

  There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand

• Agencies

  DO-IT-YOURSELF ANIMATION: Mini-Me

  There must be a need. Virtual Zones (www.virtual zones.co.uk) – an online community that allows users to create animated versions of themselves – has

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  Comeback Kid

  egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of

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  POLITICS: Donnelley’s Near Miss

  Shawn Donnelley, manager of political affairs for Chicago-based R.R. Donnelley & Sons Co., lost her bid to secure the Republican nomination in Illinois’

• Agencies

  Book Buyers

  America’s quintessential book buyer is a middle-aged woman who lives in a Western urban area.She’s highly educated, with household income above $100,000

• Agencies

  Living on Borrowed Time

  What would you do if you were told your business’s electrical power no longer would work reliably? The power might be on, or maybe not; the voltage might