Campaigns + Creative

A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month.

Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline, but it never went away. And 27 years since its launch, Neopets […]

It’s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open. And that kind of timing calls for a mountain of celebrations.

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition. 

This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its initial distribution channels.

A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. And that spells out ample room for brand engagement. See how sponsors are flooding the tournament grounds, and the city, with experiences.

TextNow, known as a free or low‑cost wireless option, has launched its first national brand campaign and is stepping onto a bigger stage by attempting to show its audience the best prices for its wireless plans.

Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are taking over the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh […]