Campaigns + Creative

This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.

Trains often evoke feelings of nostalgia and adventure, with some of the most memorable and profitable IPs, like the “Harry Potter” series and “The Polar Express,” inspired by the movement of these storytelling engines. Today, brands are taking engagement to the rails to the delight of pop-culture fandoms, and beyond. To promote the debut of […]

It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the […]

Last year, VMX was all about the arts. This year, NAVC went all in on a theme inspired by the upcoming Winter Olympics with “World Classic: Champions of Care.” Medal and podium imagery, as well as snowy décor and settings, was all over the Orange County Convention Center for the annual veterinary conference in Orlando, […]

The new campaign for sapphic dating app HER goes beyond just swiping and emphasizes the importance of community and connection.

This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.

Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival

Lounges are becoming more and more common at CES, as brands move away from exhibits on the show floor to private hotel suites that cater to its established and prospective clients.

In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and […]

NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.