Topic

Shopper/Retail

  • Trendwatch

    Electronics retailers: Marketplaces dominate sales

    Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]

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  • Most Read

    Pet parents: A lucrative market

    As National Pet Month unfolds this May, Acosta Group unveils insights from its latest study, shedding light on the shopping behaviors of pet owners. With two out of three U.S. households owning pets, the demand for pet-related products such as food, treats, and healthcare items has emerged as a significant segment within household budgets. Revealing […]

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  • Tech & AI

    Revolutionizing consumer promotions: Inside Ibotta’s rise

    With over 800 employees and a diverse range of partnerships, including major retailers like Walmart and Kroger, Ibotta is revolutionizing the landscape of consumer promotions. Delve into the rise of this Walmart-backed company, which has attained a multibillion-dollar market capitalization by offering consumers cash back and valuable insights into their purchasing habits. Ibotta’s innovative approach […]

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  • Trendwatch

    Shoppers pull back spending despite an ease in inflation rates

    Retailers brace for consumer spending cuts in 2024 amid inflation concerns, according to a new report from GlobalData. More than half of U.S. consumers plan to tighten their shopping budgets despite a projected ease in inflation rates to 2.9%. The uncertain economic outlook prompts 51.5% of consumers to reconsider their retail expenditures, leading to shifts […]

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  • Trendwatch

    Uber Eats helps power Dominos’ marketing strategy

    Domino’s Pizza emerges as a success story in the competitive landscape of corporate marketing, with a notable surge in profits and share value. Spearheaded by CEO Russell Weiner, the integration of a revamped loyalty program and a strategic partnership with Uber Eats has not only exceeded market expectations but also set a promising tone for […]

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  • Tech & AI

    How advanced analytics can drive unparalleled customer connection and conversion

    Quantzig has unveiled a riveting case study showcasing the transformative power of advanced marketing analytics in the retail industry. By unraveling consumer behavior intricacies, the UK-based retail company tailored hyper-personalized marketing campaigns, leading to unparalleled levels of customer connection and conversion. Moreover, with optimized marketing spend and dynamic pricing strategies fueled by Quantzig’s analytics expertise, […]

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  • Most Read

    Marketing vendors Archway and Swiirl partner

    In today’s market, where nearly 63% of consumers prioritize aligning with brands sharing their values, forging genuine connections is crucial for brands. Marketing technology vendor Archway and AI marketing platform Swiirl recently announced they are working together. Retail brands can now access a repository of unique content from local creators in each market across the […]

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  • Trendwatch

    Nike increases Olympic marketing spend as ‘No. 1 Investment’

    Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]

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  • Trendwatch

    On-site ads: How retailers can capitalize on owned advertising

    The influence of retailer websites on consumer purchasing decisions has seen a significant rise, with 25% of surveyed U.S. shoppers reporting being swayed by products advertised on in-house platforms, according to a new study. Additionally, ads on retailers’ apps persuade an extra 15% of consumers to make purchases. This underscores the growing opportunity for retailers […]

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  • Tech & AI

    Best Buy’s AI revolution: Enhanced customer support

    Best Buy is set to revolutionize customer service with a generative AI-powered virtual assistant, offering self-service options through its website, app and customer service calls. Developed in collaboration with Google Cloud and Accenture, the technology is slated for launch later this summer. As the retailer adapts to evolving consumer needs, this innovative approach comes alongside […]

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