Topic

Shopper/Retail

  • Most Read

    Swingline staplers makes its pitch with Take Your Swing campaign 

    With fewer consumers using paper, Swingline taps into broader markets and design-forward staplers to spur sales. Swingline’s marketing VP shares more marketing tactics in a challenged category.   Swingline wants shoppers to buy another stapler. Or just one.   For years, the 100-year-old stapler brand has faced a slow, single-digit decrease in sales, along with the […]

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  • Trendwatch

    How affiliates drive long-term value at Topdrawer  

    Topdrawer’s top marketer talks tariffs, physical stores and the Wirecutter.   When marketers have to choose between driving conversion and building brand awareness, Topdrawer’s Poonam Chitnis says affiliates can hit both goals.   Chitnis is vice president of operations and marketing executive at Topdrawer, a manufacturer and seller of leather goods, accessories and other “creative tools.” Akira Ito […]

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    Dick’s Sporting Goods to acquire Foot Locker for $2.4 billion

    Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time. Dick’s plans to maintain the Foot Locker brand and operate it as its own business unit. The deal includes Foot Locker’s portfolio of brands […]

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  • Tech & AI

    TV ads build trust at Nobull

    Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]

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  • Trendwatch

    The Honest Kitchen CMO bets on authenticity in new marketing campaign 

    The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results.   For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign.   With its launch into PetSmart stores across […]

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  • Trendwatch

    Ulta wants in on Beyoncé’s Midas touch 

    Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look.   […]

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  • Tech & AI

    Influencers bolster image assets at PeachSkinSheets 

    Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation.   While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

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    Bonjour Fête rebounds from wildfire devastation with Target debut  

    Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target.   The party supplies brand made […]

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  • Trendwatch

    Fat Brain Toys calls out tariff price increases on product pages 

    The CEO of Fat Brain Toys shares why he’s highlighting its tariff-driven price increases and what’s next.   Fat Brain Toys is highlighting the impact of tariffs on its prices to its shoppers.   On its product detail pages and shopping cart page, the toy retailer specifically highlights how much it has increased the product’s […]

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  • Most Read

    Inside the rise and fall of Goodwill’s online marketplace with the GoodwillFinds CEO 

    After 2.5 years, Goodwill’s online marketplace GoodwillFinds abruptly closed. The brand’s CEO, retail veteran Matthew Kaness, shares wins and woes from the resale venture.   Matthew Kaness is no stranger to challenges. The retail veteran has more than two decades of experience at top retail and technology brands including Burton Snowboards, Urban Outfitters, Mod Cloth […]

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