Lead Gen
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Latest
TCPA Class Action: Not Just For Buyers + Sellers
On April 19, TCPAWorld reported that a new class action against LeadsMarket appears to reinforce the trend of plaintiff’s pursuit of lead platforms directly, not just lead buyers and sellers. Troutman Amin’s Eric Troutman notes, “This new suit is yet another reminder of the TCPA risks to ALL players in the leadgen space. Just because you operate a […]
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Latest
Utah Moves to Protect Consumers from Deceptive Use of AI
The International Association of Privacy Professionals (IAPP) reports that Utah’s groundbreaking AI law prioritizes consumer protection over strict regulation, aiming to foster innovation. With a focus on accountability for deceptive AI practices, the bill establishes fines for violations and a regulatory mitigation agreement. “In Utah, we believe government should have a light touch, and we want to […]
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Latest
CFPB Fires a Warning Shot at Lead Generators
The CFPB continues to complicate matters for lead generators. In a recent circular, the agency asked, “Can operators of digital comparison-shopping tools or lead generators violate the Consumer Financial Protection Act (CFPA) by preferencing products or services based on financial or other benefits to the operator?” In short, yes. If you are looking for additional clarity, check […]