Topic

Ad Ops

  • cookies

    Retail Media Networks Are Poised to Dominate the Cookieless Landscape

    Retail media networks were already becoming a powerful force, but Google finally following through on its cookie depreciation plan has made them even more desirable for advertisers. The ongoing cookie depreciation has broken a key connecting force in digital advertising. Many publishers and advertisers do not have enough first-party data to produce meaningful targeting in a post-cookie world. Retailers do not have this problem, having built up a massive database of opted-in first-party data.

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  • Inside the Buy Side

    Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement

    Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest advancements and how they’re transforming ad strategies across platforms.

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  • Inside the Buy Side

    New Study Reveals GSTV Dominates Ad Attention

    A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV’s prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV’s effectiveness in engaging audiences and delivering value to advertisers.

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  • Inside the Buy Side

    Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group

    Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives.

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  • Behind the News

    Celebrating AAPI Heritage Month: Blitz.gg’s Eddie Lee on Breaking Stereotypes and Championing DEI

    Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with Eddie Lee about the stereotypes he faced and why he loves digital advertising.

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  • Inside the Buy Side

    Advertisers, Are You Ready for This Year’s Election Cycle?

    Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing.

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  • cookies

    Privacy Signals, AI in Advertising & the Democratic Dilemma

    For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

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  • Inside the Buy Side

    UI Upgrade: How Future Today is Transforming Streaming for Viewers and Brands Alike

    Future Today’s apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app’s theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. Jennifer D’Alessandro, Head of Ad Sales and Marketing emphasizes that brands can create thematic takeovers related to holidays, programming, or genres.

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  • Inside the Buy Side

    TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity

    Through our conversation with Meredith Brace, you’ll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and fostering inclusivity as a driver for better business outcomes. 

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  • Behind the News

    Kendrick Lamar and Drake Served Up a Side of Beef and The Creator Economy Eats Good

    This past week, nothing caught the attention of the internet and social media quite like the beef between Kendrick Lamar and Drake. Yet, one of the most curious pieces of news to develop relates to the creator economy. Both Lamar and Drake allegedly removed the copyright claims on their diss tracks allowing content creators to monetize videos that include those songs.

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