Blogmobile Hits New York Streets

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Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog.

Online destination is rolling out a one-of-a-kind Blogmobile in which fans can blog with top celebrities and athletes. A bus with 12 Web-enabled wireless laptops will hit key city locations this week (including Coney Island, Bryant Park, Union Square, Jones Beach and Riverside Park) to let fans blog with their favorite celebrities and athletes. This week, fans can blog with Mets players including Billy Wagner, Carlos Beltan and Tom Glavine and supermodel Beverly Johnson.

The company will unveil the Blogmobile tonight at the 40/40 Club in New York City with actors Edie Falco, Steve Schirripa and Alyssa Milano and New York Mets athletes Wagner, Glavine and Jose Reyes, among others.

“It’s a wonderful way for us to bring our message to the public,” Co-founder Andy Goodwin said. “This lets people talk as close as possible to their favorite celebrities.” features trivia contests and memorabilia auctions, as well as celeb blogs and interactive chats.

“We’re trying to bring fans closer to the game,” said Co-founder Burton Rocks. “We’re trying to bring fans close to their favorite celebrities. Fans can hear them speak in a way they wouldn’t in an [ordinary] interview.”

Consumers can subscribe to RSS feeds to keep track of a particular blog on the site. The promotion runs through the end of the week, with p.r. support.

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