Big Fat Marketing Blog

Riding The Economic Storm Out

|  by Jim Tierney

In these desperate economic times, there are those who remain boldly optimistic. Take Burton M. Tansky, chairman/CEO of luxury good cataloger/retailer Neiman Marcus, for example. Despite the the fact that total October sales for his company ...

Testing Marketing Messaging

|  by Chief Marketer Staff

Now that the presidential nonsense is over in the US, media outlets will begin to panic as they will not have the ad revenue generated by both parties and their respective groups to rely on.With the change in leadership also must come a change in ...

Watercooler Chat: A ‘Marvelous’ Mistake

|  by Beth Negus Viveiros

A 'Marvelous' Mistake. In a publishing faux-pas rivaling "Dewey Defeats Truman," the Daily Bugle jumped the gun Tuesday and projected Stephen Colbert as the new president-elect. Wired has the story, true believers. Disney by Design? Is a Mickey ...

Rewind: Is the List Industry Dead?

|  by Tim Parry

Talk about duck-and-cover. I went on medical leave for a month just as the question "Is the list industry dead?" appeared on the front cover of the December 2007 issue of Multichannel Merchant. Well, a year later, is the list industry dead? Is it ...

Joe the Plumber Doesn’t Understand 15 Minutes of Fame

|  by Tim Parry

I wish I could say I was kidding about this. But political pawn Joe the Plumber is hoping his fame can be extended to minute number 16. Samuel J. Wurzelbacher is writing a book. He's launching a Website. He's got representation. Joe the Plumber will ...

Scribbles episode 3: “What Judges Look For”

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Stupid Pinhead Watch: SpamZa Boy Defends Himself

The person behind SpamZa has apparently been trying to post comments on various blogs defending his failed, idiotic scheme to set up a Web site allowing people to input others