BDA Hires Former Nintendo Marketer for Power A Division
Power A, a manufacturer of licensed retail consumer electronics accessories and the consumer products division of Bensussen Deutsch & Associates Inc., has hired John Moore as divisional vice president of product development and marketing.
Moore is responsible for identifying new product development opportunities and direct product marketing for Power A.
“With years of experience creating and marketing products that gamers crave, John has established a solid reputation in the industry as having a keen sense for the type of video game accessories that will succeed in the marketplace,” Eric Bensussen, president of BDA, said in a release.
Most recently, Moore worked for two years at Performance Designed Products as senior vice president of marketing and licensing. Prior to that he had worked for nearly 20 years at Nintendo of America, as the director of channel marketing and helped launch two of the consumer gaming company’s most iconic products: the popular Wii console and the Nintendo DS series of portable gaming devices.
