B2B-MARKETING | ENGAGEMENT

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.

Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.

A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.

Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.

Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.