B2B-MARKETING | ENGAGEMENT

There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Check out these three useful marketing tools for B2B companies.

A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.