Most Read B2B Marketing Stories of 2020
Here are the five most popular B2B marketing stories for the first half of 2020.
B2B-MARKETING | ENGAGEMENT
Cisco Live Event Goes Virtual With Creative Attendee Engagement
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
How B2B Marketers Are Embracing Digital During the Pandemic
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Four Virtual Trade Show Ideas for B2B Marketers
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
