Lessons Learned For B2B Marketers: Financial Software Company Model N Pivots to Virtual
Lessons learned for B2B marketers to consider when taking an in-person event online.
B2B-MARKETING | ENGAGEMENT
Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Event Marketing Strategies: Six Trends from B2B Leaders
Strategies in event marketing from B2B leaders in the forefront of the industry.
Six Tips for Engaging Audiences with Virtual Experiences
How AI technology company GumGum has created new ways to engage customers and prospects.
Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
Cause Marketing in the Time of COVID-19
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
Marketers on Fire: John Burke, Global CMO at Bacardi
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
