B2B-MARKETING | ENGAGEMENT

Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.

Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

Here are five strategies for diversity and inclusion that marketers can use when planning future events.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.

Women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Uber Elevate has a bold plan to bring to market driverless urban aerial ride sharing. The brand’s fearless leader takes us inside the product launch.