B2B-MARKETING | ENGAGEMENT

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.

When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.

As prospective employees look to who they want to work for they also want valuable internships—and employers are listening.

Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees.

It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.