Author

Chief Marketer Staff

  • Steps for Success in a Down Economy

    Marketers are increasingly being squeezed by management to cut costs. In dire economic times, organizations need to ask themselves if smart marketing—and not budget cuts—will help boost profits during a slowdown in consumer spending. Here’s a few steps to help shift the perception of marketing from cost center to value generator

  • Re-examine the Metrics of Online Video

    Oscar Wilde described a cynic as “…one who knows the price of everything and the value of nothing.” A century and a half later, this sage observation could easily describe the legions of media professionals who insist on performance metrics designed to measure quantity rather than quality

  • Breakthrough with Emotional Led Innovation

    Emotionally led innovation can be the perfect counterbalance partner to technology led innovation. Here are some techniques that can help an organization drastically change their creative momentum

  • MySpace Names Brands Sponsoring Its Free Music

    PROMO: McDonald’s, Toyota, State Farm and Sony are among the first brands to market on the new MySpace Music expected to debut later this week

  • Chrysler Revs Up Online Marketing Services for Dealers

    New fee-based services for Chrysler dealership Web sites and sales lead generation are planned for launch beginning in October.

  • Yankelovich: Consumers Unwilling to Pay Extra for Green Products

    Despite growing interest in the environmental issues consumers are generally becoming less willing to pay higher prices for so-called green products, according to the market research firm Yankelovich Inc.

  • Chris Miller Heads Interactive Services at Draftfcb Chicago

    Chris Miller has become senior vice president and group management director for interactive services at Draftfcb Chicago.

  • Mail Stream: A Report on Incoming Direct Mail

    Uncommon Goods’ fall catalog features a variety of recycled goods, including wine glasses made from windshields. A fundraising effort from the Trust for Public Land includes geographic-based personalization, a survey and address label fremiums. And Free People, a women’s brand from Urban Outfitters, has sent out an eclectic – faux hand-scribbled – catalog replete with offbeat merchandise

  • Listline e-Newsletter 9/15

    Names and Addresses Inc. has this list of 115,985 History Channel Club paid members who bought books, DVDs and collectibles related to the
    Civil War

  • Wunderman Links In With Social Media Analytics

    Wunderman has partnered with social media analytics firm Visible Technologies