Chief Marketer Staff

• Email

  MailChimp Integrates Rendering Tool

  E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues

• Email

  Stupid PR Watch: Whiff! Another Miss

  Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it

• Email

  Yikes: Another Bad List Deal

  Yet a third marketer has come forward claiming to have been ripped off in an e-mail list deal with a firm apparently related to an alleged spamming operation in India

• Tandberg Retains Goodman Marketing Partners

  Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign

• Agencies

  RTC Relationship Marketing Promotes Two

  RTC Relationship Marketing has promoted Michael Duke to senior VP and director of marketing intelligence, and named former senior VP Elizabeth Upton head of account management.

• Agencies

  Heidi Hamers Joins Red Hawk Casino

  Heidi Hamers has been named VP of marketing for Red Hawk Casino.

• Agencies

  Cotton Sponsors Fashion Reality Web Series

  Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency

• Agencies

  Kimberly-Clark Launches Breast Cancer Cause-Marketing Promo

  Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month

• Bojangles Taps into Facebook

  Bojangles Famous Chicken and Biscuits, the quick-service chain known throughout the Southeast for its down-home biscuits and sweet tea

• Phat Fashions Taps Sullivan for VP of Marketing Post

  Phat Fashions, a division of the Kellwood Co., has named Kate Sullivan as vice president of marketing and public relations