Chief Marketer Staff

• Agencies

  Texas Wins Settlement in Senior Lead Card Case

  A firm that provides names of senior citizens for insurance offers agreed last week to settle a two year-old legal action against it.

• Spanish Postal Service Taps Reva for RFID

  Spain, has begun using Reva Systems

• NAI Supports Opt-In for ISP-based Behavioral Data

  The Network Advertising Initiative (NAI) last week proposed an opt-in standard for data collected online through

• USPS Eyes 9-Billion-Piece Mail Volume Decline

  (Direct Newsline)—The U.S. Postal Service said it expects to end the current fiscal year with a volume decline of nine billion pieces.

• News Brief

  RITE AID CORP.: has named John T. Standley as president and chief operating officer, a post he previously held with the company

• Agencies

  Philips Norelco Pushes Shaver with ‘Manalogues’

  Philips Norelco, the company behind the “Shave Everywhere” body grooming site that got its message across with produce

• NHL Revamps Site, Strikes Yahoo Fantasy Deal

  The National Hockey League is looking to lure more fans online with enhanced video and social networking features on its new Web site and through a fantasy hockey partnership with Yahoo

• Agencies

  Downy Teams with Ann Taylor for In-Store Events

  Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

• Agencies

  Taco Bell Kicks Off Anti-Hunger Campaign with MTV Celebs

  Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week

• Agencies

  Downy Teams with Ann Taylor for In-Store Events

  Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft