Chief Marketer Staff, Author at Chief Marketer

Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers

(AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” […]

How to Write “Awesome Frickin’ Content”

(Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, […]

Agencies

How Text Messaging Can Drive App Engagement and Revenues

(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep […]

Old Media, New Tricks

(Wall Street Journal) Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a dozen phone calls and exchanging several emails or faxes with the firm that owns the screens. Now, advertisers can accomplish the same task with a few clicks of a computer mouse, thanks to […]

Digital

How To Create In-House Social Media Celebrities

(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.

“Beyond: Two Souls” Promo Gets Slammed

(Wall Street Journal) Rachael Dodes This blog post takes on a promotion piece Dodes received to spark her interest in writing about “Beyond: Two Souls,” a Sony PlayStation video game starring, via motion-capture, Ellen Page and Willem Dafoe. But the promo backfired and caught the ire of Dodes for a few reasons, including sending it […]

Digital

The Story Behind Kmart’s “Ship My Pants” Video

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]

Digital

Branded Videos Have Easier Time Reeling in Viewers

(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]

Big Brands’ PPC Ads: The Good and the Bad

(WordStream) Elisa Gabbert Big brands are easy to look up to in many ways. While they may have budgets and opportunities that have smaller businesses salivating with jealousy, they aren’t perfect. Here you will find Gabbert’s detailed critiques of PPC ads from five big brands. For example, one from Olay smartly uses a registered trademark […]

Social

Six Tips to Improve CTAs on Facebook Cover Photos

(Ignite) Ross Wilson Facebook recently gave brands more freedom with their cover photos allowing them to essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio. This article is a how-to […]