Chief Marketer Staff

• Agencies

  Million-Dollar Meow Mix Game Show Could Morph to Series

  What kind of toy really turns your cat on? If that’s a question you can readily answer, “The Meow Mix Think like a Cat Game Show” on the Game Show Network is probably appointment viewing, and you might want to start practicing for next year’s reprise.

• Agencies

  Icehouse Wants to Set Fans’ Heads Bobbling

  For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.

• CNN Gets Bump from Obama-bilia: Pro Shop Blog

  A spontaneous and immediate by-product of Sen. Barack Obama’s successful presidential run is the run on merchandise that’s entering a potentially hot, post-election phase after enjoying a typically tacky campaign phase that produced lots of forgettable memorabilia.

• U.S. Mothers Cutting Back Household Spending: Survey

  Two out of three mothers report cutting out household purchases that are not absolutely necessary, according to an online survey conducted in early October by ad agency Allen & Gerritsen.

• News Brief

  CLEAR CHANNEL RADIO: will air previews of debut albums from last year’s “American Idol” finalists prior to their release dates this month

• Marketers Need to Adapt to New Economic Conditions

  Marketers need to be ready to adapt and innovate to manage and exploit new market conditions. Here is how marketers can avoid making knee-jerk reactions and give added value in even the tightest of economic times

• Hip Tips for Cheap Chic Marketers

  As consumers continue to pull back on spending and opt for cheaper alternatives to high-end items, retailers are scrambling to reposition themselves as “cheap chic” in an attempt to prop up flagging sales. With competition in the space fierce, here’s what you can do to make sure your upscale branding works

• Miller High Life Goes On a Loyalty Binge

  Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?

• Digital

  Expanding the Reach, Not the Labor, of Online Ads

  In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But which model—cost-per-click or cost-per-thousand—makes for the best value-added service?

• FTC Refines Do-Not-Call Cleanup Procedure, Citing DMA

  The Federal Trade Commission has tightened the process for removing disconnected or reassigned numbers from the National Do-Not-Call Registry.