Chief Marketer Staff

• Agencies

  Layoffs Follow Valassis Communications’ Loss

  Valassis Communications will reduce its United States workforce by 3%, according to forms filed with the Securities and Exchange Commission.

• Agencies

  EmailAppenders Hawking Bogus List, Claims Publisher

  EmailAppenders has been marketing a file of names and addresses the list

• Agencies

  ZoomInfo Debuts List Download Service

  ZoomInfo today unveiled a service that allows business-to-business marketers to download lists

• Agencies

  Stupid Consumer Watch: Found! 28 Biggest Morons

  Eegads! Some computer scientists in Berkeley and San Diego, CA have 28 prime new candidates for the Darwin Disk. What

• Agencies

  Pivotal Veracity Adds Firefox to Rendering Tool

  E-mail deliverability consultancy Pivotal Veracity today announced it has added to its eDesign Optimizer rendering tool the capability for clients to see how their messages will look when viewed using the Firefox Internet browser

• DHL to Slash 9,500 U.S. Jobs

  DHL U.S. Express will cut 9,500 U.S. jobs beginning Jan. 30, in order to meet its financial goals. That

• Listline e-Newsletter 11/11

  DirectInnovations Inc. has been chosen to oversee more than 2 million names on the Advantage Financial Services Responders list, effective
  Nov. 16.

• Agencies

  Fox, Burger King Push ‘Simpsons’ in Global Promotion

  There are no DVD releases or movies on the horizon, but Fox is pushing “The Simpsons” in a global giveaway of the cartoon family figures in a Kids Meal deal.

• Monopoly Helped Boost McDonald’s Sales

  The popularity of the McDonald’s Monopoly game helped drive sales increases for McDonald’s, one company that is profiting at a time when many others are suffering significant drops in sales.

• A Non-swing and a Miss for Carnival: Pro Shop Blog

  You know those ideas that look good on paper, but then turn out to be an invitation to either utter doom or at least thousands of personal liability lawsuits?