Chief Marketer Staff

• Forging the Relationship Chain

  Two minutes into a car trip, the plaintive voice comes from the back seat: “Are we there yet?”

  Parents know these words

• Listline e-Newsletter 11/19

  Infocus Marketing Inc. now manages the American Academy of Neurology

• Anheuser-Busch Sports Marketing Head Tony Ponturo to Retire

  Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch, will retire from that post at the end of this year.

• Agencies

  Frito-Lay Seeks ‘True North’ Stories

  Frito-Lay is pushing its TrueNorth nut snacks with a contest to find a story about one person’s life passion that will become a TV spot during next year’s Academy Awards.

• King Features Creates Digital Funny Pages

  It’s been seven decades since Popeye the Sailor became a silver screen star and now he’s found a new niche in cyberspace.

• CARU Releases Guideline for Toy Ads

  If a toy is moving in an ad, it better move once a child gets a hold of it.

• News Brief

  HOTELS.COM: the largest provider of lodging worldwide, is celebrating the approach of 1 million reviews on its site with the “Millionth Review” sweepstakes.

• Agencies

  Poor Service, Not Price, Creates Customer Churn: Study

  While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much

• Acxiom Acquires Analytics Firm Quinetix

  Acxiom Corp. has acquired analytics and predictive modeling firm Quinetix LLC.

• Agencies

  Heartland Payment Systems Acquires Loyalty Firm Chockstone

  Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.