Chief Marketer Staff
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Agencies
Loyalty Programs and Discounts Key to Holiday Shoppers
Loyalty rewards and discounts played a big role in shopping plans this holiday season.
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Mars Keeps NASCAR Sponsorship Rolling
Bucking the recent trend among NASCAR sponsors, Mars North America has renewed its long-term relationship as a backer of big-time stock car racing in a multi-year pact that will keep several of its brands at the track.
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Agencies
Mobile Tuesday to Deliver Coupons 52 Weeks Per Year
Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that
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Agencies
Samsung Winning Video to Appear in Super Bowl Spot
Samsung and the National Football League have named nine finalists in a video contest that will turn the winning story into a TV spot that will air during the Super Bowl pre-game show in February.
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Agencies
Bank of America Boosts Betty Boop Checks
Building on the popularity of Betty Boop credit cards it issued last year, the Bank of America is introducing a line of checking cards and checks adorned with the iconic image of the sexy cartoon character.
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YellowPages.com Reports Video Ads Viewed 400,000 Times
(Direct Newsline)—Traditional director advertisers are moving online with video advertising featuring company profiles.
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Agencies
National Retail Federation Asks Obama For Tax Holiday
The National Retail Federation (NRF) asked President-elect Barack Obama to include several sales tax holidays in his economic stimulus legislation.
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Agencies
Americans Slowed Spending Long Before Economic Crisis: Study
Consumer confidence and spending began to dwindle as early as spring 2007, according to a new study from Experian Marketing Services.
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Teleperformance Acquires The Answer Group
Outsource contact center service provider Teleperformance has acquired The Answer Group in an all-cash deal.
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Agencies
Report: L.L. Bean Mulls Layoffs
L. L. Bean is considering layoffs, according to an internal e-mail obtained by The Times Record, a newspaper based in Brunswick, ME.