Chief Marketer Staff
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Agencies
NHL Runs Wrigleyville Fest for Winter Classic
The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.
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News Brief
NATIONAL HOCKEY LEAGUE: Offers fans a free trial of its NHL Game Center Live starting Jan. 3. The online service, accessible at NHL.com
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Agencies
Aberdeen Names William Pollock VP, Principal Analyst
Aberdeen Group, a Harte-Hanks company, has appointed William K. Pollock to serve as VP, principal analyst and group leader for its strategic service management research practice.
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Agencies
Cox Promotes Hayes to CEO
Cox Enterprises has promoted Jimmy W. Hayes to CEO, effective Jan. 1. James C. Kennedy is stepping down as CEO,
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LiveDeal Takes Loss From Acquisition Costs
LiveDeal, which offers online classified ads and retail listings, as well as online marketing services for small and mid-sized businesses, reported a net loss of $1.5 million for its fiscal year
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Agencies
Chapter 3: Dear Friend: Lurid Tales of Junk Mail America
Known for their beauty and even more for their vast ore deposits, the hills around Laramie were in 1868 the scene of almost daily knifings. But things calmed down when the Union Pacific arrived—by1875, passengers were rushing off trains to dine on dishes like minced liver on toast and calves tongue with tomato sauce, and there was one other element of civilization: A lottery run by a man billed as “Pattee, J.M., capitalist.”
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Listline e-Newsletter 12/30
Atrinsic Inc. has appointed Key Marketing Advantage to oversee a list of 584,618 religious consumers from MusicOfFaith.com.
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Agencies
Nicole Miller Designs Dresses for Campbell Soup Promo
The Campbell Soup Co. has joined the fight against heart disease through a promotional partnership with television, film and Broadway star Jane Krakowski of NBC’s “30 Rock” and runway designer Nicole Miller
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Nickelodeon Launches Pop Culture Dashboard
Nickelodeon has created another cyberspace extension with UpickDaily.com, an online water cooler for kids to share opinions on entertainment, sports and the Web itself.
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Nike Pushes New Shoe with Kobe Bryant
Nike is making its new Nike Zoom Kobe IV available online with more than 5 billion design variations, and the Los Angeles Lakers’ star gave away 100 pairs of his new signature basketball footwear in a Christmas promotion.