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Chief Marketer Staff

  • Live From Strasbourg: Fedma Elects New Chair

    The Federation of European Direct Marketing on Sunday elected a new chairman, Ivan Hodac, who will serve for the next two years. Hodac is senior vice

  • Mattel Picks Ryan As DM Agency Of Record

    Mattel Canada Inc. selected Ryan Partnership, Toronto, as its direct marketing agency of record. Ryan, based in Westport, CT, recently expanded into the

  • Fingerhut President Joins Board of BigStar

    William Lansing, president of Fingerhut Companies, has joined the board of directors of BigStar Entertainment.Fingerhut is a wholly owned subsidiary of

  • DIRECT Listline

    Electronic Design’s Card Deck The Direct Action deck is distributed to 130,000 electronic design engineers in North America who specify and buy electronic

  • Can Any Law Prevent Identity Theft?

    A Congressional panel seeking to determine the success of existing laws against identity theft was told that legislative attempts to stem the flow of

  • Short Cut

    iMarket Inc., Waltham, MA, has launched a free Market Profiles analysis service. Located at http://www.imarketinc.com/products, the service allows marketers

  • Whirlwind Ventures Changes Name, Appoints New Officers

    Whirlwind Ventures, Inc., San Diego, CA is changing its name to Direct III Marketing Inc. Additionally, Robert deRose and James G. Clark have joined the

  • Tyee Taps Two

    The Tyee Group, Portland, OR, named Dianne Dewsbury director of business development and Kim Pranger as account supervisor. Dewsbury had been promoted

  • McHugh: Action On Postal Reform Set For Thursday

    The House postal subcommittee is scheduled to take final action on legislation to reform the U.S. Postal Service on Thursday, its chairman, Rep. John

  • Media Metrix Debuts Online Shopping Reports

    Media Metrix Inc., New York, which measures Internet traffic, has a new service called the Online Shopping Report, the first in its e-commerce series