Chief Marketer Staff

• Short Cuts

  Autobytel.com, Irvine, CA, has established a new position, director of database marketing, and selected Craig Ima to fill it. Ima had been director of

• USPS Denies It Wants an E-mail Tax

  The increased use of e-mail may be cutting into the U.S. Postal Service’s volume of mail and revenues, but it says reports that it’s working with a “Congressman

• Ziff-Davis May Sell or Merge Marketing Unit

  Ziff-Davis Inc., New York, said Monday that in response to recent third party expressions of interest it is considering the sale or merger of its technology

• SpeciaLists Tapped to Manage Coach

  The SpeciaLists has been appointed list manager of the Coach leatherware catalog list. This 12-month buyers file totals more than 82,000 names and the

• MIN Launches Data Card Hyperlink Service

  Marketing Information Network, Oklahoma City, has launched a new Web service that provides hyperlinks to data cards in the MIN system when a visitor to

• Garden Botanika’s Losses Grow As Reorganization Continues

  Garden Botanika Inc., Redmond, WA, had fourth-quarter 1998 sales of $39.6 million, down 11% from $44.5 million in fourth-quarter 1997. The company, which

• Commercial Paper Industry Auction Site Forthcoming

  PaperDeals.com, a Web site for the commercial paper industry (www.paperdeals.com), has licensed Moai’s LiveExchange software to launch online auctions.Next

• Who May Already Be A Winner With Sweepstakes Bill

  Legislation establishing the first set of national standards for direct mail sweepstakes solicitations was sent to the full Senate for consideration last

• Edison Brothers Sells Women’s Shoe Stores

  Edison Brothers Stores, which previously announced plans to sell off its Big & Tall men’s stores and its Repp By Mail business, has reached an agreement

• FreeWay, North Memorial Health Care Name AORs

  BroadPoint has named Manhattan Marketing Ensemble its agency of record for FreeWay, an advertiser sponsored long-distance service. The promotional campaign