Author

Chief Marketer Staff

  • Big Companies Do Better On The Web

    National merchants will dominate e-commerce, possibly accounting for close to 95% of all Internet retailing by 2003, according to a report from Forrester

  • Short Cuts

    21st Century Marketing Inc., Farmingdale, NY, has appointed Loren Leigh Finkelstein to the position of graphic designer and marketing assistant. She will

  • Staples And OfficeMax Target Back-To-School Kids Online

    Staples and OfficeMax, two national stationary chains, are targeting the back-to-school market online.Staples has launched an online Back-to-School Center,

  • infoUSA Buys Donnelley, Appoints New Board Member

    infoUSA, Omaha, NE, completed buying Donnelley Marketing, a division of First Data Corp., for $200 million in cash. First Data’s president and chief operating

  • DIRECT Listline

    U.S. Cavalry International Catalog Estee List Services Inc., has assumed management of the 93,386-name U.S. Cavalry International Catalog Buyers file.Cost:

  • Court Upholds Postal Rate Increase

    A consolidated challenge to last January’s rate increase by the U.S. Postal Service was rejected late last week by a federal appeals court in Washington.A

  • Grolier Buys Weldon

    Grolier Inc., Danbury, CT, has acquired Weldon By Mail, an Australian direct marketer of children’s book programs. The purchase of the Sidney-based company

  • House Panel Puts Off Sweepstakes Bill Hearings

    Thursday’s planned hearing on two bills seeking tighter controls over the direct mail sweepstakes industry by the House postal subcommittee has been postponed

  • Realtors’ Commercial Web Usage Mushrooming

    Approximately 67% of realtors use the Internet for business purposes, and a rapidly growing number of consumers are searching for a home online, according

  • iMarket Names Reynolds President/CEO

    Business information provider iMarket Inc., Waltham, MA, has named Willard H. Reynolds president/CEO and a company director. He succeeds Richard Davis,