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Chief Marketer Staff

  • Online Ad Spending to Hit $32 Billion by 2005

    Online advertising expenditures will reach $32 billion in 2005, up from nearly $2 billion this year, predicts market researcher the Myers Group.The report

  • Edith Roman to Manage Egghead.com Newsletter List

    Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter program list. All the people identified

  • Geerlings & Wade Net Income Declines

    Wine and related accessories direct marketer Geerlings & Wade Inc., Canton, MA, reported net income of $217,000 for the quarter ended June 30, down from

  • Sportsman’s Guide Earnings Creep Back

    Outdoor gear direct marketer The Sportsman’s Guide Inc., South St. Paul, MN, reported net earnings of $133,000 for the quarter ended July 4, an increase

  • Market Conditions Lead Insight to Renegotiate Merger

    Computer direct marketer Insight Enterprises Inc., Tempe, AZ, has been able to favorably renegotiate the terms of its merger agreement with U.K.-based

  • Death Knell for ALC/DMI Deal

    Barring any unforeseen developments, the American List Counsel proposed deal to take over Direct Media Inc., will collapse on Friday, Robert Tomlinson

  • DIRECT Listline

    Corporate Gift Buyers This file names 74,492 executives and managers who purchase gifts for clients or incentives for sales staff.Cost: $60/MSelections:

  • Short Cut

    VitaminShoppe.com Inc., the electronic commerce subsidiary of Vitamin Shoppe Industries Inc., has filed a registration statement with the Securities and

  • Grey Direct Acquires MarketData Solutions

    Grey Direct has purchased database marketing company MarketData Solutions for an undisclosed sum.The New York direct response agency will combine its

  • Pinault-Printemps U.S. Catalog Sales Said To Rise

    French cataloger and retailer Pinault-Printemps-Redoute SA reported a “slight decline” in catalog in France in the first half of 1999 and small increase